Kraft Heinz - Campaign Assets

 

Heinz wants to be on every burger in America, and we plan to expand consumer’s palettes with this new program that taps into people’s creativity--by encouraging consumers to play with their food. With the burger as the canvas and Heinz providing the paint, every meal will be a work of art with opportunities to win social promotion and have your work featured in a real art auction. We will bring this program to life in store with end caps, free standing displays, and custom Heinz artist kit.

 

This project has won a 2022 Reggie Awards:

GOLD - Shopper Marketing

 

Shopper Marketing

Strategy - Mira Boneva

AD - Britt Meyer & Kylie Wendell

CD - Cassie Wenger & Liz Rinaldi